Adsense 101

Over the last two months there has been a great buzz about making money from Google adsense and other pay per click programs. The buzz to some extent has been justified, it seems every day over the last two months someone was launching their new adsense course. These courses ranged anywhere from $100.00 to $2000.00. What added to the buzz are the reports of high school kids, house wives and the average joe setting up a site around their hobbies adding some adsense ads to it and started raking in the money.

My experience has been a bit different, when Google first came out with their adsense program a couple years ago I too thought it was a great idea to set up a site and put money making ads on it. To make a long story short it didn’t work. I learned that there was much more involved if I wanted to make big money with Google adsense.

First there was the issue of choosing the right niche to build a content site around that would generate enough traffic to produce money from the ads. If you are going to build content sites to monetize with Google adsense you must have the tools to research which niches will be profitable.

Then there is the issue of choosing a niche which is so broad that it is everything to everyone and not specific enough to be of benefit to anyone. An example of this is the topic of, travel. This is a very broad subject and has lots of potential, if you do an overture search on the word travel you will see last month keyword searches were in the millions. But what aspect of travel is your audience interested in. You can find that out by looking down the list and see that there are people interested in learning more about travel to various countries, such as China, Mexico, Germany, Canada, Sweden. Travel to these specific countries on their own produce over a million searches in some cases. Now you can concentrate on a specific country and build your site around travel to and in that country. You can start by breaking down the travel industry in one country in the categories of accommodations, modes of transportation in that country, customs of that country, sight seeing tours in that country and such sub categories. Use the overture search tool to see what specific information the traveler is looking for. Enter the name of the country see which keyword results you can turn into a sub category for your website.

Once you think you have exhausted the sub categories for a country move on to the next country and do the same. Now what you have is a series of websites which are related and you can now link them all together, this will improve your ranking in the search engines thereby producing more clicks on your adsense ads. Google will love you.

There is more to developing adsense niche sites than just slapping them together, you must consider the issue of getting traffic to your sites, where to put the ads on your site so that they produce the most clicks. These things you can learn the easy way by purchasing one of the courses developed around creating adsense sites. See the author resource box.
Philip McDonald is the owner of the website:
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He has developed several websites focused on laser printers, travel and internet marketing.