The Money is in The List, Or is IT?

The Money is in The List, OR IS IT?

If you have ever thought of starting an internet business you've heard,
the money is in the list, the money is in the list, the money is in
the list. You've heard it so often, like me you've probably gotten sick
of it.

After trying without success affiliate programs, gifting programs,
MLM programs and too many others to list here, I decided to get a
list. So I signed up for one of those co-registration services which
provide you with 100,000 email names for $350.00. I figured this was
the fastest way to become a list owner and make big bucks from my list.

I tried to bribe them with free e-books, free marketing advice, free
software yet nothing. To be honest I had so many unsubscribe that I
figured if I had that many sales I would've been a millionaire in four
weeks.

Since then I've learned that not just any list will work. I further
learned that for a list to be successful it must have the three
following qualities to it:

Targeted: The subscribers must have a common interest. They could be
internet marketers, model train hobbyists, bird watchers, dog
owners, not just any dog, but a specific dog, example Boxer owners,
Collie owners or German Sheppard owners. They have to be one
specific dog owner, because you will be speaking directly to
the needs of that specific dog which is different from another
breed of dog. The point is the more targeted your list the
greater your chances are at success with your list. A word
of caution, make sure your targeted group is big enough to be
able to produce a sizeable list. Anywhere from 1000 to 2000
subscribers should get you started making decent money.

To see if it is feasible to produce such a list use the
Overture Search Tool to do a search on your topic to see how
many searches were done the previous month on your topic.
Anywhere from 30,000 to 90,000 searches is a good indication
that the market is large enough to support a list of 1000 to
2000 subscribers. Fewer than 30,000 may indicate insufficient
demand to monetize your correspondence with that market;
however I have heard of smaller markets producing fantastic
results. Over 90,000 maybe getting too general for it to be
considered, targeted.

Qualified: Your subscribers must be qualified, by that I mean they must
have money to spend, and show a willingness to spend it. You
can test this by checking online for magazines published
specifically for that market. Example, birders have their magazine,
check in the back of that magazine and you will see ads aimed
squarely at birders. You will see these ads are repeated month
after month, which indicates that people are spending money on
those ads.

What also qualifies them is that they must be fanatical about
their activity. Golfers- enough said. Well not really, I don't
mean to pick on golfers but who else would spend $350.00 on a
new piece of equipment and then throw it in the water hazard
or break it over their knee if the results aren't what they
expected. Sorry golfers, but you do make yourselves such an
easy target. As a reformed golfer I think I have earned the
right to recoup a few moments of levity, after all the
frustration I felt in high school searching for a golf ball
with a mind of its own.

The point being made is that, your targeted market must be
qualified and two of the many things that qualify them are:
(1) money to spend
(2) being fanatical about their activity.

RESPONSIVE: Your list must do what you ask or tell them to do. No- not
all of them- but a sufficient number to make your marketing
efforts financially worth while. What causes them to respond
is that they can see that what you are offering them will make
their lives better, solve a problem they have or trust you
enough to know that they will gain financially or in some other
way from what you recommend. This trust is built up over time
and comes about from gains they've experienced from your
previous recommendations. This last point gets into the area of
relationship marketing, a subject I will speak to in the
future.

I finally learned that to get the money out of the list it must possess
the qualities of being: targeted, qualified and responsive.

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About the author, Philip McDonald, has been marketing on the internet
for three years, in that time he sold laser printers for as much as
$3000.00 per printer.